Pottermore is finally revealed as an online collaborative reading experience. Screenshots from Mashableshow that there will be games, leaderboard system, social networking as well as the extra materials that JK Rowling will provide. I’m guessing that when you read to certain sections of the book, there will be hyperlinks that take you to further information. For example, you will get to play some wizard chess or help mix some potions. I think this is going to be a great experience for new and old fans alike.
Do you think this kind of interactive experience will take off with more authors to follow? I would love to see a Game of Thrones, Discworld or Dune version of these sites.
Besides this, JK Rowling also announced that she will be making audio books as well as the Harry Potter ebooks available on the site. These ebooks will be sold under the Pottermore name and cut out the traditional publishers, and they won’t be available in other stores. It seems like many brick and mortar bookshops are angry with this decision and feel betrayed of their support for her franchise all these years. I understand their plea, but sadly I think this will be more common as the ease of self-publishing and digital distribution increases and authors find that they can as easily sell their own books as the bookshops can.
I still enjoy browsing in bookshops, it is a completely different experience than say browsing for books on Amazon and I think that there is still a need for them. However I think in this day and age, the ones that succeed would be the independent stores that come up with innovative ways to offer more and to engage with their customers. Sadly the days of franchised mega bookshops the size of a football pitch are over.